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Posted inInvestment Psychology

Prospect Theory: Why Losing $100 Hurts More Than Gaining $100 Feels Good

Prospect Theory: Why Losing $100 Hurts More Than Gaining $100 Feels Good Imagine you just received an unexpected $100 bonus. You feel happy, perhaps already thinking about what little treat…

Posted by Ethan Tran December 12, 2025

Posted inInvestment Psychology

Mental Accounting and Investment Decisions

Have you ever noticed you treat money differently depending on where it came from? Maybe you're more careful with your paycheck than with a surprise refund. This way of thinking,…

Posted by Ethan Tran May 7, 2025

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